Search  for anything...
Maidenform

Maidenform Women's Strapless Bra, Custom Lift Underwire Bras for Women, Convertible Straps, Supportive

  • Based on 9,785 reviews
Condition: New
Checking for the best price...
$34.00 Why this price?
Save $16.00 was $50.00

Buy Now, Pay Later

As low as $8 / mo
  • – 4-month term
  • – No impact on credit to apply
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Apple Pay, and PayTomorrow. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

This item is eligible for return within 30 days of receipt

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

Availability: Only 1 left in stock, order soon!
Fulfilled by Amazon
Arrives Apr 9 – Apr 25
Order within 13 hours and 59 minutes
Available payment plans shown during checkout
Protection Plan Protect Your Purchase
Checking for protection plans...

Recently Viewed

Size: 34A


Color: Latte Lift


Description

Meet our Maidenform® Love the Lift® Custom Lift® Strapless Bras for women – designed to stay put while giving you shape and support you can count on. Its Stay Put Power Band and ComfortGrip® lining help keep your bra in place, so you can move confidently without slipping or adjusting. Custom Lift® technology provides a personalized boost by bra cup size – from an ultimate lift for A cups to a natural lift for D cups – while underwire support and lightly lined demi coverage bra cups create a smooth, no-show look under clothes. Convertible, removable straps let you wear it multiple ways: strapless, halter, crisscross, one shoulder, classic, or cross one shoulder, making it a true multiway bra essential. Tailored bra cups enhance comfort and invisibility, so whether you’re wearing it for weddings, special events, or everyday outfits, you’ll get a fabulous fit and stay-up confidence all day.

Item model number ‏ : ‎ 9417


Department ‏ : ‎ womens


Date First Available ‏ : ‎ April 19, 2021


Manufacturer ‏ : ‎ Maidenform Women's IA - Bras


Best Sellers Rank: #17,542 in Clothing, Shoes & Jewelry (See Top 100 in Clothing, Shoes & Jewelry) #330 in Everyday Bras


#330 in Everyday Bras:


Customer Reviews: 3.9 3.9 out of 5 stars (9,824)


Bra Design: T-Shirt


Bra Cup Coverage: Full Coverage


Strap Type: Strapless


Underwire Type: underwire


Back Style: Strapless


Color: Latte Lift


Bra Padding Level: Light


Support Level: High Support


Apparel Closure Type: Hook & Eye


Pattern: Solid


Apparel Closure Orientation: Back


Material Opacity: Opaque


Style Name: Strapless Bra, Custom Lift Underwire Bras for Women, Convertible Straps, Supportive


Neck Style: Convertible


Occasion Type: Birthday, Wedding


Brand Name: Maidenform


Age Range Description: Adult


Unit Count: 1 Count


Model Name: Maidenform Strapless Bra, Custom Lift Underwire Bras for Women, Convertible Straps, Supportive


Style Number: 9417


Global Trade Identification Number: 79


UPC: 014671143379


Manufacturer Part Number: 9417-Latte Lift


Manufacturer: Maidenform Women's IA - Bras


Item Weight: 2.4 ounces


Material Type: Nylon/elastane


Product Care Instructions: Hand Wash Only


Fabric Type: 81% Nylon, 19% Elastane


Apparel Fabric Stretch: Medium Stretch


Apparel Fabric Weight Class: Lightweight


Total Product Quantity: 1 Count


Fit Type: fitted


Fit to Size Sentiment: Positive


Sleeve Length Description: Sleeveless


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Apr 9 – Apr 25

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • exactly what I needed; fit well
Size: 34B Color: Latte Lift
I have this in size 34B, color "latte." I needed a strapless bra to go with a sleeveless dress so I bought this. As it turns out, this comes with straps you can put on, so I have used it both ways since it is one of the few bras I have that fit right now (recently lost 40 pounds...). I like it a lot. This is a little tighter than the 34Bs (non strapless) I have from Victoria's Secret, but whether that is a sizing issue or a matter relating to the fact that it's strapless, I can't say. (For what it's worth, I do find that VS bras fit me a little differently than other brands.) At any rate, this one has an excellent fit for a strapless bra and that is mainly what I wanted it for. The color "latte" is a reasonable approximation of a flesh tone for me so I don't have to worry about it showing through thinner clothing. It is a little bit difficult to put the straps on and take them off, but on the other hand, they stay in place once they're on, and you do want that, of course. The fit is great. It is a bit stiff between the cups, but that helps it stay up and provide support when you are not using the straps. It has a silicone strip around the top to help keep things in place and not slipping. So far it has survived washing. I am not as careful with my bras as a lot of people; I throw them in the washing machine on delicate (cold water, no lingerie bag) and then hang to dry. And it has been fine. I know it won't have the same longevity as if I handwashed it, but I don't have the patience for handwashing. The fabric is nice and smooth and this is comfortable to wear. It is well made, with even stitching and no pulls or holes or loose seams. If I find myself needing another one of these, I would definitely buy this same style/brand again. ... show more
Reviewed in the United States on October 16, 2016 by Sneaky Burrito
    • Durable and Comfy!
Size: 36B Color: Black
Review Image by Michaela
was looking for a simple yet durable strapless bra and this did the job. the padding was perfect and had great support all night. true to size. i had full coverage and no issues with how my outfit looked. worth the money. the material is a bit thicker and cotton like feel but did not have any issues with comfortability. comes with straps to that you can put on if needing to do a one shoulder look or a cross back look. ... show more
Reviewed in the United States on September 23, 2025 by Michaela
    • Quality materials but runs small
Size: 34D Color: Latte Lift
The quality of materials and construction of this bra are top notch. The removable straps are a great feature, I replaced them with clear straps. It fits really well (if you order the right size) and the silicone helps hold it in place. I agree with others that the silicone is a bit harsh on the skin after wearing it for very long. Sizing is a bit small, my Pink bras are a 34D and according to the chart for this bra that should be correct. However, it’s a bit small in the cups. It fits like a skimpy demi bra and kinda smashes the girls. I think if you want some good cleavage stick with your size but if you want more coverage maybe size up on the cup size. The band is pretty tight ,I’m on the last hooks and it’s a good fit. If you are closer to the next band size maybe consider sizing up on that too. ... show more
Reviewed in the United States on July 14, 2025 by RDH
    • This is not a bad bra!
Size: 38B Color: Black
Strapless bras are a pain to find a good size but this is a nice strapless bra! Material seems thicker and nice. It seemed very supportive even with the wrong size. Based on reviews (and in my opinion, now) the bands run small and the cups run large. I usually wear a 34-36 B. I ordered the 38 based on reviews. The band fit perfectly! But the cup was too big for me, even with all the padding. While it fully covered my breast and left no top gaps, I still couldn't fill the inside and that would lead to cup creasing and nobody wants that. So I'm returning for a 36A, since 38A isn't an option. Hopefully it fits well. I will update my review once I receive the new size. ... show more
Reviewed in the United States on February 20, 2025 by Natalie macropoulos
    • Perfect!
Size: 36C Color: Latte Lift
This is by far the best strapless bra I have found in the last decade! I had one as a teen that was so comfortable but also got the job done ;) and I’ve spent the last decade trying to find one that was as good as it was (after obvs growing out of the first one)... none held up. A lot of the strapless bras now a days aren’t that great. They either have a lot of support and stay in place, but are uncomfortable, or they are comfortable, but don’t get the job done. This bra is comfy, has an excellent fit to it, strong and of good quality, provides great coverage, as well as great support and stays in place. The bonus is that it does come with straps that you can hook on if you wish. I’ve only used it as a strapless and felt no need for straps. It stays in place perfectly, even when I do light workouts in it! (I’m a 36C for reference). ... show more
Reviewed in the United States on September 2, 2020 by Liz Austin
    • DONT BUY!!
Size: 32B Color: Latte Lift
Review Image by PublicName
Believe the other customers. It is one to two sizes too small. These are probably factory reject that were mislabeled. It also has an insane amount of padding. The padding is not listed in the description besides saying it gives you lift, this is a ridiculous amount of padding for a strapless bra. I got a 32B and somehow, it was at least a 30A, possibly even a smaller cup. Is there even anything smaller than an A? It also has almost no grip inside, you know that rubbery stuff that helps it not slip down? They have it next to a seam, and the seam is so thick, it’s blocking the grip From laying against your skin. Hands-down likely one of the worst strapless bra I have ever had the displeasure of wearing. What a waste of time. ... show more
Reviewed in the United States on July 19, 2025 by PublicName
    • Comfortable and supportive enough!
Size: 34D Color: Black
Review Image by Paula A.
Review Image by Paula A.
Review Image by Paula A.
Review Image by Paula A.
Review Image by Paula A.
I needed a strapless bra to wear with a dress that has a low square neckline that didn’t work with a normal bra. This bra is comfortable and fits well. I usually wear a 34D and was worried it would not stay up. Well, it does stay up and looks pretty good! I am 5’2 and 120lbs for reference. This bra comes with straps to hook in if you need them. I will keep this bra and use with the dress and other tops in the summer to avoid showing bra straps! ... show more
Reviewed in the United States on November 21, 2024 by Paula A.
    • No good
Size: 34A Color: Black
Its too tight. Hurts my center
Reviewed in the United States on November 5, 2025 by Brian

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...